What it is - Pre-Integrated Technologies
Allows you to integrate every “thing” (i.e. HW/SW systems, devices, sensors), people, activity and service, managing control flows from the field (Operational Technology) to their most abstract representation (Information Technology) and orchestrate them with brand new logic (e.g. rules, automation) and interfaces (e.g. UIs, notifications).
Allows you to share processes, data, services and goods internally to your own organization, but also among your suppliers, customers, sister companies, treating them as cooperating parts of an overall, sum-of-the-parts self-organized super-digital-organism.